Vetements SS20 Took Place Inside McDonald's

Though Demna Gvasalia's time at Balenciaga has yielded eye-popping revenues for the once-struggling luxury house, little is known about the financial state of his first independent fashion effort, Vetements. Not to say that the label isn't rich with ideas, however, as Spring/Summer 2020 demonstrated: the presentation was held inside a Parisian McDonald's, complete with themed outfits.Teased with branded condom invitations, Vetements' latest show saw models stalking the restaurant aisles in betwe...